For over 35 years, Lily Whyte has been a trusted destination for beautiful lingerie, sleepwear and thoughtful gifts. Proudly family-owned and based in the heart of Howick Village, we've built our reputation on expert fittin, quality brands and genuine personal service. Whether you're shopping instore or online, we're here to help you feel comfortable, confident and cared for.

About Us

 

'Hi I'm Vanessa.  My team and I love helping women find bras and sleepwear that make them feel comfortable and confident.  If you're unsure of your size, we're here to help. 


Lily Whyte is an independent boutique store located at 113 Picton Street, Howick, East Auckland,  specialising in fine lingerie and gifts.

We stock luxurious, and special pure silk, beautifully crafted timeless night wear, the finest New Zealand cashmere layers and contemporary pretty bras and briefs.

We have a wide range of high quality products from world famous brands such as Triumph, Fantasie, Wacoal, Givoni and Sainted sisters and Carmen Kirstein Silk. We are proud to offer exclusive brands only available to a few independent stores such as Yuu sleepwear and EGI Italian cotton and modal. 

If you are in Auckland visit us in store to spend time looking and trying on amazing lingerie. The store is located in the picturesque village of Howick where we have been providing professional advice and a personalised fitting service for thirty years.