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Feel Comfortable. Feel Confident. Feel Cared For.

Fine Lingerie, Sleepwear & Gifts in Howick, Auckland, New Zealand.

Family-owned for over 38 years. Expert fitting, quality brands, genuine care, in-store and online.

About Lily Whyte

Family-Owned in the Heart of Howick Village

Lily Whyte has been Auckland's home of beautiful lingerie, sleepwear and thoughtful gifts for over 38 years.

As an independent, family-owned boutique on Picton Street, we're known for expert bra fitting, genuine personal service, and brands you won't find everywhere else.

Whether you visit us in-store or shop online, our goal is simple; help you feel comfortable, confident and cared for.

READ MORE ABOUT OUR STORY

Our Favourite Picks

  • Triumph
    $74.95
    $74.95
  • Secret weapon
    $14.95
    $14.95
  • Secret weapon
    Sold out
    $29.95
  • Secret weapon
    Sold out
    $24.99
  • Secret weapon
    $17.95
    $17.95
  • Secret weapon
    $24.99
    $24.99
  • Secret weapon
    $45.00
    $45.00
  • Secret weapon
    $32.00
    $32.00
  • Secret weapon
    $39.95
    $39.95
  • Triumph
    $44.95
    $44.95
  • Secret weapon
    $45.00
    $45.00
  • Secret weapon
    $45.00
    $45.00
  • Secret weapon
    $31.99
    $31.99
  • Wacoal
    $39.99
    $39.99
  • Secret weapon
    $29.95
    $29.95
View all

Straightforward Affordable Shipping

We want to make shipping simple, so in New Zealand we ship all orders for just $10.

Orders are normally dispatched by courier and signing for receipt is not requested. Delivery takes up to 3 - 5 working days in New Zealand, and 3-10 working days for the rest of the world.

If you would prefer an alternative shipping arrangement please contact us at admin@lilywhyte.co.nz.

Get Shopping Now

SHOP OUR SALE ITEMS

  • Triumph
    $69.95
    $39.95
  • Fantasie
    $89.95
    $40.00
  • Columbine
    $17.50
    $10.00
  • Triumph
    $64.95
    $20.00
  • Essence
    $129.95
    $115.00
  • Columbine
    $11.95
    $10.00
View all

Don't just take our word for it

I absolutely love shopping here! It's one of those wonderful little local stores that always has something special waiting to be discovered.

The product range is fantastic, with beautiful lingerie, comfortable sleepwear, thoughtful gifts, gorgeous socks, and so many lovely extras that it's almost impossible to leave empty-handed. Every visit feels like a treat.

Maree Peary

I’ve struggled for years to find the right bra, one that doesn’t dig in or feel uncomfortable. I finally found the perfect one at Lily Whyte, and it’s now my go-to place for my yearly underwear purchases. The silk pyjamas are absolutely gorgeous and such amazing quality.

The service is exceptional. There’s always a friendly, smiling face and someone willing to help. I wouldn’t have discovered this amazing bra without Vanessa, who took the time to find some options and encourage me to try them on. She really listens to what you need and makes the whole experience so much easier. Highly recommend Lily Whyte!

Vicki Hill

I absolutely love visiting the store the other day, Vanessa was absolutely amazing! I’ve recently had surgery on my back, and had some scar tissue around the side of my chest. She gave me amazing recommendations on what would work and what would feel comfortable. Would highly highly recommend this lovely store!!!

Cheve Cornwell

Beautifully crafted

Timeless night wear

Pure silk

Luxurious and special

Contemporary and pretty

Lingerie that makes you feel fab!

Step into our Picton Street Store

Browse and try on our full range in person. We specialise in fine lingerie and gifts, from luxurious pure silk and the finest New Zealand cashmere layers to contemporary, pretty bras and briefs, with expert fitting advice from a team that's been doing this for over 35 years.

We stock trusted names including Triumph, Fantasie, Wacoal, Givoni, Sainted Sisters and Carmen Kirstein, plus a few labels you won't find anywhere else nearby, including Yuu Sleepwear and EGI Italian cotton and modal.

Visit Our Howick Store

113 Picton Street, Howick
Auckland

Mon - Fri: 10am - 4pm
Saturday: 9am - 2pm
Sunday: closed

Get directions

Treat Yourself with Afterpay

Found something you love? Now you can have it today and pay for it your way. We're excited to offer Afterpay at Lily Whyte, just pop your order in your cart, choose Afterpay at checkout, and spread the cost over four easy, interest-free payments. No fuss, no waiting, just you, your new favourite piece, and a little more breathing room in your budget.

Afterpay eligibility criteria, late fees and terms and conditions apply. Full details at afterpay.com.